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Apprenticeship standard

Retail Manager

Retail managers are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand / business. It is a diverse role that includes leading and developing a team to achieve…

  • 16 modules
  • 113 sections
  • 48 KSBs
  • 113 learning hours
  • A KSB quiz at the end of every module
  • Certificates for every module quiz and the standard
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What's inside

16 modules, 113 sections.

Each module is split into sections, and each section counts as one learning hour. Every module ends with a quiz on its KSBs.

    1. K1 – Customer Journey and Demographics (RM)
    2. K1 – Customer Experience (RM)
    3. K1 – Customer Spend and Loyalty (RM)
    4. K1 – Financial Impact of Customer Loyalty (RM)
    5. S1 – Leading the Customer Experience (RM)
    6. S1 – Feedback and Benchmarking to Improve Customer Experience (RM)
    7. B1 – Balancing Customer and Business Needs (RM)

    1. K2 – Vision, Objectives and Your Role in Delivering Them (RM)
    2. K2 – The Market, Sector and Industry (RM)
    3. K2 – How Competitive Positions and the Market Shapes the Offer (RM)
    4. S2 – Forward Planning and Leading Objectives (RM)
    5. S2 – Business Data Analysis and Decision Making (RM)
    6. B2 – Owning the Strategic Direction of Your Area (RM)

    1. K3, S3, B3 – A Glossary of Financial Terms (RM)
    2. K3 – How a Retail Business Makes Money (RM)
    3. K3 – Measuring Sales Performance (RM)
    4. K3 – Margin, Mark up, and Stock Loss (RM)
    5. K3 – Capital and Costs (RM)
    6. K3 – Effective Use of Resources (RM)
    7. K3 – Budgeting, Forecasting, and the Retail Calendar (RM)
    8. K3 – Understanding Financial Reports (RM)
    9. S3 – Managing Team Performance to Financial Targets (RM)
    10. S3 – Analysing Financials to Decide on Actions (RM)
    11. S3 – Producing Financial Reports (RM)
    12. S3 – Identify and Implement Profit and Waste Opportunities (RM)
    13. B3 – Demonstrating Commercial Acumen and Driving Change (RM)

    1. K4 – Leadership Styles and Models (RM)
    2. K4, S4 – Situational Leadership (RM)
    3. K4 – The Foundations Of Motivation Theory (RM)
    4. K4 – What People Need to Be Motivated (RM)
    5. K4 – The Leaders Role in Motivation (RM)
    6. K4 – High Performing Teams and Why They Fail (RM)
    7. K4 – Team Development: Moving to Performing (RM)
    8. S4 – Providing Clear Direction and Feedback (RM)
    9. S4 – Feedback Models (RM)
    10. S4 – Adapting Your Leadership Style to the Situation (RM)
    11. B4 – Influencing Others (RM)
    12. B4 – Challenging Up, Across and Down (RM)
    13. B4 – Leading by Example to Create a High Performing Culture (RM)

    1. K5 – The Marketing Plan (RM)
    2. K5 – Marketing Channels and Media (RM)
    3. K5 – Audience Targeting and Segmentation (RM)
    4. K5 – Product Launch and Lifecycle (RM)
    5. K5 – Pricing Strategy (RM)
    6. K5 – Promotional Pricing and Offers (RM)
    7. K5 – The Retail Calendar and Timing (RM)
    8. S5 – Communicating Marketing Objectives (RM)
    9. S5 – Evaluating Marketing Impact (RM)
    10. B5 – Owning Marketing Implementation (RM)

    1. K6 – How Communication Works (RM)
    2. K6 – Individual and Direct Communication Channels (RM)
    3. K6 – Group and Broadcast Communication Channels (RM)
    4. K6 – Understanding the Individual When Communicating (RM)
    5. K6 – Communicating to a Diverse Audience (RM)
    6. S6 – Choosing the Right Communication Method (RM)
    7. B6 – Communicating with Empathy, Fairness, and Authority (RM)
    8. K6 – Questioning and Listening Skills (RM)
    9. K6, S6 – Communicating Information for Decision-Making (RM)
    10. S6 – Establishing Communication Policies and Procedures (RM)

    1. K7 – Setting Sales Targets (RM)
    2. K7 – Sales KPIs and Performance Data (RM)
    3. K7 – Retail Calendar and Planning for Opportunities and Threats (RM)
    4. K7 – Maximising Promotional Impact (RM)
    5. K7 – Threats to Sales Targets (RM)
    6. S7 – Identify Product Performance and Take Action (RM)
    7. B7 – Driving Sales Opportunities Through Cost-Effective Process (RM)

    1. K8 – Keeping Up to Date With Industry Trends (RM)
    2. K8 – Product and Service Information (RM)
    3. S8 – Analysing and Interpreting Product Information (RM)
    4. S8 – Briefing Stakeholders (RM)
    5. S8, B8 – Demonstrating and Championing New Products and Services (RM)
    6. K8 – Identifying Stakeholders (RM)
    7. K8 – Stakeholder Mapping (RM)
    8. K8 – Stakeholder Engagement (RM)

    1. K9 – What the Brand is (RM)
    2. K9, S9 – Risks to Brand Reputation (RM)
    3. S9, B9 – Championing the Brand (RM)

    1. K10 – Merchandising and Visual Merchandising (RM)
    2. K10 – The Merchandising Plan (RM)
    3. K10 – Online and In-Store Promotions (RM)
    4. S10 – Measuring Merchandising Impact (RM)
    5. S10, B10 – Leading Merchandising in Your Area (RM)

    1. K11, B11 – Principles of Effective Stock Control (RM)
    2. K11, B11 – Stock Levels and Replenishment (RM)
    3. K11, S11 – Storage Conditions for a Range of Stock (RM)
    4. K11, S11 – The Financial and Operational Implications of Stock Control (RM)
    5. K11, S11 – Legal Requirements relating to Stock (RM)

    1. K12, B12 – Efficiency and New Opportunities (RM)
    2. S12 – Leading Technology (RM)

    1. K13 – Skills Audit (RM)
    2. B13 – Helping the Team Balance work, Life and Growth (RM)
    3. K13 – Why Development Matters (RM)
    4. K13 – Identifying Development Needs (RM)
    5. K13 – How People Learn (RM)
    6. K13, B13 – Personal Development Planning (RM)
    7. K13, S13 – Motivation, Mentoring, and Coaching (RM)
    8. S13 – Implementing Effective and Accurate Training (RM)

    1. K14, S14 – Recruitment and Selection (RM)
    2. K14 – Retention and Keeping the Right People (RM)
    3. K14, S14 – Performance Management (RM)
    4. S14 – Managing Underperformance (RM)
    5. B14 – Building a Strong Team (RM)
    6. K14 – Prioritisation and Time Management (RM)

    1. K15 – Consumer Right and Selling Law (RM)
    2. K15 – Licensing and Food Safety (RM)
    3. K15 – Health and Safety and Risk Management (RM)
    4. K15 – Health and Safety Reporting and Security (RM)
    5. K15 – Trading Standards (RM)
    6. K15 – Data Protection (RM)
    7. K15 – Corporate and Social Responsibility (RM)
    8. S15, B15 – Managing Compliance and Regulation (RM)

    1. K16 – Local Demographics, Diversity, and Inclusion (RM)
    2. S16, B16 – Building and Leading and Inclusive Team (RM)

KSBs

48 KSBs, all covered

Knowledge (16)

  • K1
  • K2
  • K3
  • K4
  • K5
  • K6
  • K7
  • K8
  • K9
  • K10
  • K11
  • K12
  • K13
  • K14
  • K15
  • K16

Skills (16)

  • S1
  • S2
  • S3
  • S4
  • S5
  • S6
  • S7
  • S8
  • S9
  • S10
  • S11
  • S12
  • S13
  • S14
  • S15
  • S16

Behaviours (16)

  • B1
  • B2
  • B3
  • B4
  • B5
  • B6
  • B7
  • B8
  • B9
  • B10
  • B11
  • B12
  • B13
  • B14
  • B15
  • B16

A KSB counts as covered once all its sections are done and its module quiz is passed.

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